The 2025 EDDM starter guide
Everything you need to know to plan, launch, and optimize a successful Every Door Direct Mail campaign.
Get your guideEDDM that works as hard as you do
Whether you’re selling homes or running a café, we help small businesses get noticed with targeted mail campaigns that hit every mailbox.
USPS-compliant
No mailing list needed
Full support included
We’ve helped over 1,000 companies grow, let’s make yours next.
One software to plan, send, and track your mail campaigns
Backed by 10+ years of experience and powerful, data-driven software that simplifies every step.
Zero in on the right neighborhoods
Filter by household income, age, or household size for smarter targeting.- Use our built-in mapping tool to select carrier routes by ZIP code.
- No mailing list needed—USPS delivers to every door on your route.
Zero in on the right neighborhoods
- Filter by household income, age, or household size for smarter targeting.
- Use our built-in mapping tool to select carrier routes by ZIP code.
- No mailing list needed—USPS delivers to every door on your route.
Start now to reach thousands of local mailboxes by next week
Get started
Everything you need to mail smarter and quicker
Take a tour through our platform and discover how easy it is to launch targeted, local mail campaigns in minutes.
The best companies build their offline
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Feel confident before you commit. Our EDDM resources cover everything you need to launch smarter and grow faster.
What can you do with EDDM?
Watch our explainer video to see how small businesses use EDDM to grow locally—or explore our full video series on YouTube.
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Our EDDM resource hub
Explore articles, case studies, and expert advice from our in-house team, and real-world insights from businesses like yours.
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Not quite sure where to start?
Reach out to us and one of our experts can help you understand if EDDM is the right option for your company.
What is Every Door Direct Mail (EDDM)?
Every Door Direct Mail (EDDM) is a service by USPS that lets businesses send marketing mailers to entire neighborhoods without needing a mailing list. You simply choose the postal routes you want to target, and your flyers or postcards are delivered to every address on those routes. It’s an affordable way to boost local visibility and attract more customers.
How much does Every Door Direct Mail cost?
Our Every Door Direct Mail campaigns start at just 7¢ per piece, making EDDM one of the most affordable ways to reach local customers. The total cost of EDDM typically includes printing, postage, and design (if needed). We offer bundled pricing that covers everything you need—delivering the best value for money direct mail software in the U.S. Use our free EDDM cost calculator to get an accurate price estimate.
Who should use Every Door Direct Mail?
Every Door Direct Mail is ideal for small, local businesses that want to build brand awareness and drive foot traffic. It’s perfect for restaurants, real estate agents, salons, florists, retail stores, and home service providers. If your customers are located within a few miles of your business, EDDM is a powerful and affordable way to reach them directly. It’s also great for new openings, promotions, and seasonal offers.
How fast is EDDM delivery?
Once your mailers are printed and submitted to USPS, delivery usually takes 2–5 business days. Planning ahead is important if you want your campaign to hit during a specific window, like a sale or grand opening. Our nationwide printing network ensures faster turnaround times, better quality control, and reliable, on time delivery anywhere in the United States.
Can EDDM campaign results be tracked?
Yes, with our advanced software, you can easily track your campaign’s performance and measure your return on investment. Our platform combines USPS tracking data with QR code scans to deliver key performance insights inside a simple, easy-to-use dashboard. You’ll see exactly how your campaign is performing at every stage—helping you optimize results and maximize your marketing budget.